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Locked Buying Programmatically

  • Duration 37m

Price: USD $150.00

Purchase this activity to unlock it.

Learn how ads are bought and sold programmatically.

In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the open exchange with other programmatic deal types and take a look at the different roles that come together to create a programmatic deal.

  • 37 minutes of interactive, information-packed content
  • Great for experienced digital media professionals expanding into programmatic
  • Perfect for people new to programmatic
  • Earn a shareable digital certification

Sample screenshots

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Total: USD $150.00