Buying Programmatically

Learn how ads are bought and sold programmatically.

In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the open exchange with other programmatic deal types and take a look at the different roles that come together to create a programmatic deal.

• 37 minutes of interactive, information-packed content
• Great for experienced digital media professionals expanding into programmatic
• Perfect for people new to programmatic
• Earn a shareable digital certification

Sample screenshots