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39 results returned

  • ANA: Programmatic Supply Quality

    Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.

    • Path
    • Duration 20m

  • The Data Clean Room Vendor Landscape

    Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.

    • Duration 5m

  • Buying Programmatically

    Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

    • Path
    • Duration 37m

  • HIRO: A Privacy-First Identity Solution

    Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.

    • Path
    • Duration 20m

  • Google Advertising 101

    This course makes the Google Ads ecosystem easy to understand. In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look...

    • Path
    • Duration 48m

  • Marketing Channels and Ad Formats

    Take an exciting tour of all the major types of digital ads. This course introduces a variety of ad formats, honing in on the most common types of ads and the role each format plays in an advertiser's strategy....

    • Path
    • Duration 45m

  • Digital Measurement Fundamentals

    Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

    • Path
    • Duration 33m

  • Advanced TV Essentials

    The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...

    • Path
    • Duration 1h

  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m

  • Identity Fundamentals

    Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...

    • Path
    • Duration 41m

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • Data Clean Room Essentials

    Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...

    • Path
    • Duration 1.5h

  • CTV Glossary of Terms

    Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.