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  • AI For Programmatic Advertising: Yahoo Blueprint

    Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...

    • Path
    • Duration 20m

  • U of Digital Newsletter: April 24, 2024 (Free Edition)

    It's Google’s third delay in its effort to sunset cookies. Bowing to pressure from all sides, Google said yesterday that it won't be able to fully deprecate third-party cookies in Chrome until early 2025 at the earliest, rather than the second...

    • Duration 9m

  • U of Digital Newsletter: October 2, 2024 (Free Edition)

    Google blew through its witnesses relatively quickly, rested its case, and then the DOJ rebutted with a final publisher witness. The entire case lasted only three weeks, much shorter than the four to six weeks initially expected.

    • Duration 8m

  • U of Digital Newsletter: October 17, 2024 (Free Edition)

    In a bid to drum up more business from small publishers, supply-side platform (SSP) Sovrn is offering flat CPM pricing based on how many impressions a publisher auctions programmatically through Sovrn’s header bidding tool called “Ad Management”.

    • Duration 8m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • U of Digital Newsletter: January 18, 2024 (Free Edition)

    Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...

    • Duration 9m

  • U of Digital Newsletter: February 28, 2024 (Free Edition)

    More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....

    • Duration 9m

  • U of Digital Newsletter: February 22, 2024 (Free Edition)

    After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.

    • Duration 9m

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...

    • Event
    • Duration 30m

  • U of Digital Newsletter: June 11, 2025 (free)

    Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.

    • U of Digital Newsletter: January 23, 2025 (free)

      The Trade Desk will buy programmatic metadata startup Sincera for an undisclosed price tag. Launched in 2022, Sincera will continue to operate independently, according to Sincera CEO Mike O’Sullivan, providing advertisers, publishers, and ad tech vendors with data from the...

      • Duration 11m