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31 results returned

  • The Data Clean Room Vendor Landscape

    Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.

    • Duration 5m

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • Perspective of a Marketer

    Learn how digital marketers think and strategize. Explore the way marketers and advertising agencies think about the consumer journey and media strategy. 32 minutes of interactive, information-packed content Perfect for sell-side professionals looking to understand buy-side processes and mentality...

    • Path
    • Duration 32m

  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m

  • YouTube Advertising 101

    Build your YouTube advertising knowledge fast. YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering...

    • Path
    • Duration 28m

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event isĀ available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. šŸ˜¬ In the...

    • Event
    • Duration 30m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • Data Clean Room Fundamentals

    Get certified on data clean rooms in 90 minutes. Learn what data clean rooms are, how they work, and why they have emerged as a privacy-friendly solution across digital marketing, advertising, and media. This course is truly unique and...

    • Path
    • Duration 1.5h

  • Whatā€™s the Connection Between Retail Media and Cloud?

    In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...

    • Path
    • Duration 25m

  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m

  • Digital Advertising Fundamentals

    Everything you need to know about the digital ad industry in one course. Digital Advertising Fundamentals is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. You will learn about the building...

    • Path
    • Duration 5h

  • Google Advertising 101

    This course makes the Google Ads ecosystem easy to understand. In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look...

    • Path
    • Duration 48m

  • Buying Programmatically

    Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

    • Path
    • Duration 37m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • Live Learning Event: Attention Metrics Explained (Minus the BS)

    The recorded version of this event isĀ available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...

    • Event
    • Duration 30m