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U of Digital

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126 results returned

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • The Data Clean Room Vendor Landscape

    Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.

    • Duration 5m

  • AI For Programmatic Advertising: Yahoo Blueprint

    Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...

    • Path
    • Duration 20m

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • U of Digital Newsletter: July 2, 2025 (Free Edition)

    At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools. 

    • Digital Measurement Fundamentals

      Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

      • Path
      • Duration 33m

    • ANA: Programmatic Supply Quality

      Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.

      • Path
      • Duration 20m

    • How Digital Media is Bought and Sold

      Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

      • Path
      • Duration 26m

    • Ad Technologies Fundamentals

      Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

      • Path
      • Duration 40m

    • What’s the Connection Between Retail Media and Cloud?

      In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...

      • Path
      • Duration 25m

    • Advanced TV Essentials

      The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...

      • Path
      • Duration 1h

    • AI Essentials

      AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work. AI Essentials Course Preview Your browser does not support the video tag....

      • Path
      • Duration 1h

    • Targeting and Data

      Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

      • Path
      • Duration 43m

    • U of Digital Newsletter: April 24, 2024 (Free Edition)

      It's Google’s third delay in its effort to sunset cookies. Bowing to pressure from all sides, Google said yesterday that it won't be able to fully deprecate third-party cookies in Chrome until early 2025 at the earliest, rather than the second...

      • Duration 9m

    • U of Digital Newsletter: October 2, 2024 (Free Edition)

      Google blew through its witnesses relatively quickly, rested its case, and then the DOJ rebutted with a final publisher witness. The entire case lasted only three weeks, much shorter than the four to six weeks initially expected.

      • Duration 8m

    • U of Digital Newsletter: October 17, 2024 (Free Edition)

      In a bid to drum up more business from small publishers, supply-side platform (SSP) Sovrn is offering flat CPM pricing based on how many impressions a publisher auctions programmatically through Sovrn’s header bidding tool called “Ad Management”.

      • Duration 8m