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U of Digital

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127 results returned

  • What’s the Connection Between Retail Media and Cloud?

    In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...

    • Path
    • Duration 25m

  • Advanced TV Essentials

    The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...

    • Path
    • Duration 1h

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • AI Essentials

    AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work. AI Essentials Course Preview Your browser does not support the video tag....

    • Path
    • Duration 1h

  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m

  • U of Digital Newsletter: April 24, 2024 (Free Edition)

    It's Google’s third delay in its effort to sunset cookies. Bowing to pressure from all sides, Google said yesterday that it won't be able to fully deprecate third-party cookies in Chrome until early 2025 at the earliest, rather than the second...

    • Duration 9m

  • U of Digital Newsletter: October 2, 2024 (Free Edition)

    Google blew through its witnesses relatively quickly, rested its case, and then the DOJ rebutted with a final publisher witness. The entire case lasted only three weeks, much shorter than the four to six weeks initially expected.

    • Duration 8m

  • U of Digital Newsletter: October 17, 2024 (Free Edition)

    In a bid to drum up more business from small publishers, supply-side platform (SSP) Sovrn is offering flat CPM pricing based on how many impressions a publisher auctions programmatically through Sovrn’s header bidding tool called “Ad Management”.

    • Duration 8m

  • ANA: Programmatic Supply Quality

    Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.

    • Path
    • Duration 20m

  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m

  • Digital Measurement Fundamentals

    Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

    • Path
    • Duration 33m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • U of Digital Newsletter: January 18, 2024 (Free Edition)

    Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...

    • Duration 9m

  • U of Digital Newsletter: February 28, 2024 (Free Edition)

    More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....

    • Duration 9m

  • U of Digital Newsletter: February 22, 2024 (Free Edition)

    After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.

    • Duration 9m