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U of Digital
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37 results returned

  • The Data Clean Room Vendor Landscape

    Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.

    • Duration 5m

  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • Data Clean Room Essentials

    Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...

    • Path
    • Duration 1.5h

  • Marketing Channels and Ad Formats

    Take an exciting tour of all the major types of digital ads. This course introduces a variety of ad formats, honing in on the most common types of ads and the role each format plays in an advertiser's strategy....

    • Path
    • Duration 45m

  • Advanced TV Essentials

    The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...

    • Path
    • Duration 1h

  • YouTube Advertising 101

    Build your YouTube advertising knowledge fast. YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering...

    • Path
    • Duration 28m

  • Digital Advertising Essentials

    Everything you need to know about the digital ad industry in one course. Digital Advertising Essentials is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. You will learn about the building...

    • Path
    • Duration 5h

  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m

  • AI Accelerator: Live AI Training for Ad and Marketing Professionals

    Get Certified! AI Accelerator: Live AI Training for Ad and Marketing Professionals Taught by industry experts. Designed for real-world impact. Become an AI strategist using hands-on learning and technology deep-dives. 📅 4-workshop series + certificationFirst Session Begins June 16th,...

    • Path
    • Duration 7h

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...

    • Event
    • Duration 30m

  • Identity Fundamentals

    Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...

    • Path
    • Duration 41m

  • Perspective of a Marketer

    Learn how digital marketers think and strategize. Explore the way marketers and advertising agencies think about the consumer journey and media strategy. 32 minutes of interactive, information-packed content Perfect for sell-side professionals looking to understand buy-side processes and mentality...

    • Path
    • Duration 32m

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • What’s the Connection Between Retail Media and Cloud?

    In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...

    • Path
    • Duration 25m

  • ANA: Programmatic Supply Quality

    Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.

    • Path
    • Duration 20m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m