Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
Everything you need to know about the digital ad industry in one course. Learn about ad formats, programmatic buying, ad technologies, identity, targeting, measurement, and much more. Take this multi-media course to learn the building blocks of the industry,...
Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...
Brought to you by Scope3. This FREE, self-paced course offers an introduction to the fundamental AI concepts that are re-shaping today's marketing and advertising industry.
A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.
At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools.
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. × SOLD OUT! AI Accelerator: Live AI Training for Ad and Marketing Professionals Sponsored By: Taught by industry experts....
Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...
Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.
In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...
The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...
Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...
Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.
