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U of Digital

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126 results returned

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • U of Digital Newsletter: January 18, 2024 (Free Edition)

    Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...

    • Duration 9m

  • U of Digital Newsletter: February 28, 2024 (Free Edition)

    More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....

    • Duration 9m

  • U of Digital Newsletter: February 22, 2024 (Free Edition)

    After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.

    • Duration 9m

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...

    • Event
    • Duration 30m

  • U of Digital Newsletter: June 11, 2025 (free)

    Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.

    • U of Digital Newsletter: January 23, 2025 (free)

      The Trade Desk will buy programmatic metadata startup Sincera for an undisclosed price tag. Launched in 2022, Sincera will continue to operate independently, according to Sincera CEO Mike O’Sullivan, providing advertisers, publishers, and ad tech vendors with data from the...

      • Duration 11m

    • Digital Measurement Fundamentals

      Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

      • Path
      • Duration 33m

    • AI For Programmatic Advertising: Yahoo Blueprint

      Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...

      • Path
      • Duration 20m

    • U of Digital Newsletter: November 14, 2024 (Free Edition)

      The demand-side platform (DSP) Viant is betting big on connected TV (CTV) contextual tech with a deal for IRIS.TV. The platform ingests and standardizes raw metadata from publishers' video libraries in order to make it “addressable” (e.g. targetable, measureable) across platforms...

      • Duration 8m

    • U of Digital Newsletter: September 25, 2024 (Free Edition)

      The deal for Mars United—billed as the world's largest independent commerce marketing company—is reportedly worth $600M. Mars United, with more than 1,000 employees, offers extensive commerce media expertise, consulting services, and shopper intelligence data.

      • Duration 8m

    • U of Digital Newsletter: January 15, 2025 (free)

      US retailers will soon be able to use Amazon’s ad tech tools to sell product ads in their online stores. The new offering called Amazon Retail Ad Service is built on AWS and in beta testing with smaller retailers iHerb, Oriental Trading...

      • Duration 11m

    • U of Digital Newsletter: June 26, 2024 (Free Edition)

      There was a flood of announcements from last week's Cannes Lions International Festival of Creativity, and also a flood of photos on our social media feed of people drinking rosé on yachts on the French Riviera.

      • Duration 8m

    • U of Digital Newsletter: July 24, 2024 (Free Edition)

      Google shocked the ad industry yet again Monday by throwing in the towel on its plan to deprecate third-party cookies in Chrome. The years-long effort to move beyond cookies will instead resemble Apple's controversial App Tracking Transparency (ATT).

      • Duration 10m