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32 results returned

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • YouTube Advertising 101

    Build your YouTube advertising knowledge fast. YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering...

    • Path
    • Duration 28m

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event isĀ available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. šŸ˜¬ In the...

    • Event
    • Duration 30m

  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m

  • ANA: Programmatic Supply Quality

    Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.

    • Path
    • Duration 20m

  • Buying Programmatically

    Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

    • Path
    • Duration 37m

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • Whatā€™s the Connection Between Retail Media and Cloud?

    In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...

    • Path
    • Duration 25m

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • Google Advertising 101

    This course makes the Google Ads ecosystem easy to understand. In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look...

    • Path
    • Duration 48m

  • Digital Advertising Essentials

    Everything you need to know about the digital ad industry in one course. Digital Advertising Essentials is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. You will learn about the building...

    • Path
    • Duration 5h

  • Perspective of a Marketer

    Learn how digital marketers think and strategize. Explore the way marketers and advertising agencies think about the consumer journey and media strategy. 32 minutes of interactive, information-packed content Perfect for sell-side professionals looking to understand buy-side processes and mentality...

    • Path
    • Duration 32m

  • Data Clean Room Essentials

    Get certified on data clean rooms in 90 minutes. Learn what data clean rooms are, how they work, and why they have emerged as a privacy-friendly solution across digital marketing, advertising, and media. This course is truly unique and...

    • Path
    • Duration 1.5h

  • Live Learning Event: Attention Metrics Explained (Minus the BS)

    The recorded version of this event isĀ available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...

    • Event
    • Duration 30m

  • Digital Measurement Fundamentals

    Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

    • Path
    • Duration 33m