Learn how digital marketers think and strategize. Explore the way marketers and advertising agencies think about the consumer journey and media strategy. 32 minutes of interactive, information-packed content Perfect for sell-side professionals looking to understand buy-side processes and mentality...
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Retail Media.
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...
Take an exciting tour of all the major types of digital ads. This course introduces a variety of ad formats, honing in on the most common types of ads and the role each format plays in an advertiser's strategy....
Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...
View the recording from U of Digital's Live Learning Event on 4 October 2024 and download the deck that explains what might happen to ad budgets in event of disruptions to TikTok and Google.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Identity.
This course makes the Google Ads ecosystem easy to understand. In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look...
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how Attention Metrics work and how they're applied to media planning and buying.
Build your YouTube advertising knowledge fast. YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering...
Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
Everything you need to know about the digital ad industry in one course. Digital Advertising Essentials is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. You will learn about the building...
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...
