U of Digital Newsletter: January 29, 2025 (free)
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades🔒 - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
All Activities
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Data Clean Room Essentials
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
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Ad Technologies Fundamentals
Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...
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Digital Measurement Fundamentals
Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...
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Targeting and Data
Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...
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Meet Adtech's Newest Frenemy: Cloud
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
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Live Learning Event (Recorded): Three Seismic Shifts Keeping CMOs Up at Night
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
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U of Digital Newsletter: January 18, 2024 (Free Edition)
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
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U of Digital Newsletter: February 28, 2024 (Free Edition)
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
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U of Digital Newsletter: February 22, 2024 (Free Edition)
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
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TikTok Ban? Google Breakup? Where Will Ad Budgets Go?
The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...
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U of Digital Newsletter: June 11, 2025 (free)
Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.
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U of Digital Newsletter: January 23, 2025 (free)
The Trade Desk will buy programmatic metadata startup Sincera for an undisclosed price tag. Launched in 2022, Sincera will continue to operate independently, according to Sincera CEO Mike O’Sullivan, providing advertisers, publishers, and ad tech vendors with data from the...
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U of Digital Newsletter: May 1, 2024 (Free Edition)
Customers of The Trade Desk, the industry's largest independent demand-side platform (DSP), will be able to target Roku's audiences and buy Roku inventory through private deals.
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U of Digital Newsletter: April 29, 2025 (free)
TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language.
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U of Digital Newsletter: July 3, 2024 (Free Edition)
Criteo's testing of Google's Privacy Sandbox found that publishers would lose 60% of their revenue on average in Chrome if third-party cookies were deprecated today.
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U of Digital Newsletter: January 10, 2024 (Free Edition)
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center - The 2024 conference season officially got underway this week with the Consumer Electronics Show (CES).
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U of Digital Newsletter: August 6, 2025 (Free Edition)
Meta (👍): Revenue was up 22% to $47.52B, beating estimates. Ad revenue was up 21% to $46.56B, driven by higher ad prices, strong demand, and AI-driven efficiency gains.
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U of Digital Newsletter: June 13, 2024 (Free Special Edition)
Yesterday was a crazy news day with 3 MAJOR STORIES, so we felt compelled to send a mid-week update. The common theme is industry consolidation → industry maturation.
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U of Digital Newsletter: February 26, 2025 (free)
Amazon has been all over the news in the past week, with developments related to its demand-side platform (DSP), streaming TV, and content. We’ll use the top slot this week to summarize it all.
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AI Accelerator: Live AI Training for Ad and Marketing Professionals | March 2026
Already purchased the accelerator? Login to access. Having issues? Email us [email protected]
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Live Learning Event (Recorded): TikTok Ban? Google Breakup? Where Will Ad Budgets Go?
View the recording from U of Digital's Live Learning Event on 4 October 2024 and download the deck that explains what might happen to ad budgets in event of disruptions to TikTok and Google.
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U of Digital Newsletter: April 3, 2024 (Free Edition)
Cadent, an addressable TV advertising company, will buy all outstanding shares of AdTheorent, a digital advertising demand-side platform (DSP), for $3.21 per share.
