Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
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Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools.
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
Summary: Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.
The Trade Desk missed its quarterly guidance for the first time since going public in 2016—a streak of 33 straight quarters(!) that just came to an end.
The US Department of Justice (DOJ) has reportedly asked a judge to force Google to sell its Chrome browser after the company was found to operate an illegal search monopoly.
Viant is characterizing its new ViantAI solution as the world's first fully autonomous ad platform. Advertisers can use ViantAI to quickly and efficiently manage every stage of their programmatic campaigns, from plan creation to execution and optimization.
Contextual ad platform Seedtag is buying private equity owned Beachfront, a CTV-focused supply-side platform (SSP) and ad server, with hopes that Beachfront will speed up its evolution into a CTV-led, full-stack marketing platform.
After weeks of speculation, Outbrain and Teads have made it official. Outbrain, a content recommendation (native) ad company, will merge with Teads, a programmatic video supply-side platform (SSP) owned by European telecommunications giant Altice.
Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...
DoubleVerify, a leading ad verification and brand safety platform, has been accused of incorrectly displaying X's “Brand Safety Rate” for nearly five months.
The US Federal Trade Commission has approved Omnicom's $13.5B acquisition of IPG, but with a twist: It can't coordinate to block ads based on political or ideological viewpoints.
Sellers and Publishers 500+ (SP500+) helps buyers target media partners and environments, rather than audiences. Buyers can use the new interface to access 500 premium publishers such as ABC, The Wall Street Journal, and Spotify, which elevates these publishers.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.
The AI arms race continues with this deal. Informatica is an AI-powered cloud platform that helps businesses ingest, transform, and share data across various cloud environments.
