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126 results returned

  • U of Digital Newsletter: November 14, 2024 (Free Edition)

    The demand-side platform (DSP) Viant is betting big on connected TV (CTV) contextual tech with a deal for IRIS.TV. The platform ingests and standardizes raw metadata from publishers' video libraries in order to make it “addressable” (e.g. targetable, measureable) across platforms...

    • Duration 8m

  • U of Digital Newsletter: September 25, 2024 (Free Edition)

    The deal for Mars United—billed as the world's largest independent commerce marketing company—is reportedly worth $600M. Mars United, with more than 1,000 employees, offers extensive commerce media expertise, consulting services, and shopper intelligence data.

    • Duration 8m

  • U of Digital Newsletter: January 15, 2025 (free)

    US retailers will soon be able to use Amazon’s ad tech tools to sell product ads in their online stores. The new offering called Amazon Retail Ad Service is built on AWS and in beta testing with smaller retailers iHerb, Oriental Trading...

    • Duration 11m

  • U of Digital Newsletter: June 26, 2024 (Free Edition)

    There was a flood of announcements from last week's Cannes Lions International Festival of Creativity, and also a flood of photos on our social media feed of people drinking rosé on yachts on the French Riviera.

    • Duration 8m

  • U of Digital Newsletter: July 24, 2024 (Free Edition)

    Google shocked the ad industry yet again Monday by throwing in the towel on its plan to deprecate third-party cookies in Chrome. The years-long effort to move beyond cookies will instead resemble Apple's controversial App Tracking Transparency (ATT).

    • Duration 10m

  • U of Digital Newsletter: May 30, 2024 (Free Edition)

    Below is a roundup of last week’s notable industry news, with summaries and our opinions. The Trade Desk is pivoting from being the 'Open Web' company to being the "Premium Internet' company and PayPal is the latest entrant into the...

    • Duration 9m

  • U of Digital Newsletter: November 6, 2024 (Free Edition)

    Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments - The US Justice Department and Google filed their updated findings of fact in Google's landmark ad tech antitrust case. The case wrapped up in late September, lasting only three...

    • Duration 8m

  • U of Digital Newsletter: February 5, 2025 (free)

    Alphabet (👎): Revenue was up nearly 12% to $96.47B, missing estimates. Google advertising, search, and YouTube ad revenue growth have all slowed year over year, and cloud revenue missed expectations.

    • U of Digital Newsletter: April 9, 2025 (free)

      WPP has acquired data clean room provider InfoSum, a move that was widely anticipated since current GroupM CEO Brian Lesser previously ran the company before joining WPP last July.

      • U of Digital Newsletter: May 15, 2024 (Free Edition)

        The Trade Desk, the industry’s largest demand-side platform (DSP) is drawing a line in the sand between the garbage content that proliferates on the open web and the high-value, premium content that is monetized by The Trade Desk and other...

        • Duration 9m

      • U of Digital Newsletter: April 10, 2024 (Free Edition)

        Adalytics has struck again with another report illuminating shady digital advertising practices. This time, the publisher Forbes is in the hot seat for running a secret made-for-advertising (MFA) subdomain (www3.forbes.com) that served ads which brands thought would be running on Forbes' flagship...

        • Duration 9m

      • U of Digital Newsletter: January 31, 2024 (Free Edition)

        All eyes are on the Privacy Sandbox now that Google has kicked off third-party cookie deprecation by turning off cookies for 1% of Chrome users. Companies across the ecosystem are testing the Privacy Sandbox APIs—and not always liking what they see.

        • Duration 9m

      • U of Digital Newsletter: November 26, 2024 (Free Edition)

        Mediaocean says it will merge Innovid, a video ad server, with Flashtalking, the independent digital ad server Mediaocean acquired in 2021, also for $500M. Mediaocean’s core solution provides media billing, planning, and buying workflow automation tech for marketers and agencies.

        • Duration 8m

      • U of Digital Newsletter: March 12, 2025 (free)

        Publicis is beefing up its Epsilon marketing tech and data arm with the acquisition of Lotame. One of the original data management platforms (DMP) founded 19+ years ago, Lotame pivoted to identity and data collaboration as privacy restrictions tightened and data clean...

        • U of Digital Newsletter: April 2, 2025 (free)

          The Wall Street Journal has published a report based on Adalytics research claiming that the digital ad industry's top verification companies—DoubleVerify, Integral Ad Science (IAS), and Human Security—are failing to catch bots in digital advertising, even when those bots openly...

          • U of Digital Newsletter: July 23, 2025 (Free Edition)

            HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service - The tech manufacturer is pitching advertisers on its HP Media Network, which leverages data from 160 million US users across 19 million devices to serve targeted ads...