All Activities
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A Guide To Effective Ad Tech Sales In 2024
A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.
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Calling BS on Identity
Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.
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Advanced TV Essentials
The Top Advanced TV Course For Industry Pros. TV has undergone rapid change in the last few years and U of Digital is helping the industry adapt and stay ahead. This course teaches the key concepts and technologies shaping...
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What’s the Connection Between Retail Media and Cloud?
In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...
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Live Learning Event (Recorded): Google De-Deprecates 3P Cookies!
View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
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Targeting and Data
Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...
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Live Learning Event: Attention Metrics Explained (Minus the BS)
The recorded version of this event is available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...
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Digital Advertising Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising.
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Buying Programmatically
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
