U of Digital Newsletter: August 28, 2024 (Free Edition)
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
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AI Accelerator: Live AI Training for Ad and Marketing Professionals
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. SOLD OUT! Sign up next cohort:Click here to sign up for the next workshop AI Accelerator: Live AI Training...
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Data Clean Rooms Glossary of Terms
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
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Digital Advertising Metrics Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
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The Data Clean Room Vendor Landscape
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
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How Digital Media is Bought and Sold
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
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U of Digital Newsletter: July 2, 2025 (Free Edition)
At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools.
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U of Digital Newsletter: January 24, 2024 (Free Edition)
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
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U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
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U of Digital Newsletter: May 8, 2024 (Free Edition)
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
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U of Digital Newsletter: August 21, 2024 (Free Edition)
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
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U of Digital Newsletter: February 12, 2025 (free)
Summary: Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.
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U of Digital Newsletter: February 20, 2025 (Free)
The Trade Desk missed its quarterly guidance for the first time since going public in 2016—a streak of 33 straight quarters(!) that just came to an end.
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U of Digital Newsletter: November 20, 2024 (Free Edition)
The US Department of Justice (DOJ) has reportedly asked a judge to force Google to sell its Chrome browser after the company was found to operate an illegal search monopoly.
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U of Digital Newsletter: September 18, 2024 (Free Edition)
Viant is characterizing its new ViantAI solution as the world's first fully autonomous ad platform. Advertisers can use ViantAI to quickly and efficiently manage every stage of their programmatic campaigns, from plan creation to execution and optimization.
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U of Digital Newsletter: June 5, 2024 (Free Edition)
Contextual ad platform Seedtag is buying private equity owned Beachfront, a CTV-focused supply-side platform (SSP) and ad server, with hopes that Beachfront will speed up its evolution into a CTV-led, full-stack marketing platform.
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U of Digital Newsletter: August 7, 2024 (Free Edition)
After weeks of speculation, Outbrain and Teads have made it official. Outbrain, a content recommendation (native) ad company, will merge with Teads, a programmatic video supply-side platform (SSP) owned by European telecommunications giant Altice.
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U of Digital Newsletter: April 17, 2024 (Free Edition)
DoubleVerify, a leading ad verification and brand safety platform, has been accused of incorrectly displaying X's “Brand Safety Rate” for nearly five months.
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U of Digital Newsletter: June 25, 2025 (Free Edition)
The US Federal Trade Commission has approved Omnicom's $13.5B acquisition of IPG, but with a twist: It can't coordinate to block ads based on political or ideological viewpoints.
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U of Digital Newsletter: February 14, 2024 (Free Edition)
Sellers and Publishers 500+ (SP500+) helps buyers target media partners and environments, rather than audiences. Buyers can use the new interface to access 500 premium publishers such as ABC, The Wall Street Journal, and Spotify, which elevates these publishers.
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CTV Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.
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U of Digital Newsletter: May 29, 2025 (free)
The AI arms race continues with this deal. Informatica is an AI-powered cloud platform that helps businesses ingest, transform, and share data across various cloud environments.
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U of Digital Newsletter: August 14, 2024 (Free Edition)
This time, the independent ad quality research firm has found that the world's biggest brands have run ads alongside pornographic, violent, and otherwise offensive content on the open web.
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U of Digital Newsletter: July 31, 2024 (Free Edition)
If there was any doubt that the environment for industry M&A was improving, look no further than the SIX DEALS announced in the past week.
