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As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
Supply-side platform (SSP) Index Exchange is the latest ad tech company to share test results showing that Google's Privacy Sandbox isn't quite ready for prime time.
Meta is pushing toward complete AI automation of advertising on its platforms by the end of 2026.
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades🔒 - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools.
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
Summary: Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.
Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...
Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
