U of Digital Newsletter: July 17, 2024 (Free Edition)
As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
All Activities
-
-
Live Learning Event (Recorded): Google De-Deprecates 3P Cookies!
View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
-
-
U of Digital Newsletter: July 10, 2024 (Free Edition)
Supply-side platform (SSP) Index Exchange is the latest ad tech company to share test results showing that Google's Privacy Sandbox isn't quite ready for prime time.
-
U of Digital Newsletter: June 4, 2025 (Free Edition)
Meta is pushing toward complete AI automation of advertising on its platforms by the end of 2026.
-
U of Digital Newsletter: January 29, 2025 (free)
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades🔒 - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
-
Data Clean Room Essentials
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
-
U of Digital Newsletter: August 28, 2024 (Free Edition)
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
-
Data Clean Rooms Glossary of Terms
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
-
Digital Advertising Metrics Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
-
Live Learning Event (Recorded): Attention Metrics Explained (Minus the BS)
View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how Attention Metrics work and how they're applied to media planning and buying.
-
U of Digital Newsletter: January 24, 2024 (Free Edition)
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
-
U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
-
U of Digital Newsletter: May 8, 2024 (Free Edition)
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
-
Buying Programmatically
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
-
-
Targeting and Data
Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...
-
Live Learning Event (Recorded): Three Seismic Shifts Keeping CMOs Up at Night
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
-
U of Digital Newsletter: January 18, 2024 (Free Edition)
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
-
U of Digital Newsletter: February 28, 2024 (Free Edition)
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
-
Identity Fundamentals
Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...
-
U of Digital Newsletter: February 22, 2024 (Free Edition)
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
-
TikTok Ban? Google Breakup? Where Will Ad Budgets Go?
The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...
-
U of Digital Newsletter: June 11, 2025 (free)
Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.
