Google's highly anticipated ad tech antitrust trial kicked off Monday with a who's who of industry veterans testifying about how the company's publisher ad tools and policies impacted their businesses.
Google is giving all US Chrome users access to its Gemini AI assistant—no subscription required.
The ad tech industry talks a good game about wanting to get rid of garbage made-for-advertising (MFA) sites, but perverse incentives and a set-it-and-forget-it mentality ensure that MFAs remain a staple in the media supply chain.
Amazon is positioned to gain significantly as it can offer advertisers targeted and measurable advertising without third-party cookies.
WPP has tapped Microsoft executive Cindy Rose as its new CEO, replacing Mark Read, who will step down in September 2025.
As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
Supply-side platform (SSP) Index Exchange is the latest ad tech company to share test results showing that Google's Privacy Sandbox isn't quite ready for prime time.
Meta is pushing toward complete AI automation of advertising on its platforms by the end of 2026.
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades🔒 - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...
Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.
