U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.

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OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
Omnicom Group's all-stock deal for Interpublic Group (IPG) would create the world's largest agency holding company.
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.