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12 results returned
  • Data Clean Room Fundamentals

    Get certified on data clean rooms in 90 minutes. Learn what data clean rooms are, how they work, and why they have emerged as a privacy-friendly solution across digital marketing, advertising, and media. This course is truly unique and...

    • Path
    • Duration 1.5h
  • Digital Advertising Fundamentals

    Everything you need to know about the digital ad industry in one course. Digital Advertising Fundamentals is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. You will learn about the building...

    • Path
    • Duration 5h
  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m
  • YouTube Advertising 101

    Build your YouTube advertising knowledge fast. YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering...

    • Path
    • Duration 28m
  • Ad Technologies Fundamentals

    Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...

    • Path
    • Duration 40m
  • Buying Programmatically

    Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

    • Path
    • Duration 37m
  • Digital Measurement Fundamentals

    Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...

    • Path
    • Duration 33m
  • Google Advertising 101

    This course makes the Google Ads ecosystem easy to understand. In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look...

    • Path
    • Duration 48m
  • Identity Fundamentals

    Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...

    • Path
    • Duration 41m
  • Marketing Channels and Ad Formats

    Take an exciting tour of all the major types of digital ads. This course introduces a variety of ad formats, honing in on the most common types of ads and the role each format plays in an advertiser's strategy....

    • Path
    • Duration 45m
  • Perspective of a Marketer

    Learn how digital marketers think and strategize. Explore the way marketers and advertising agencies think about the consumer journey and media strategy. 32 minutes of interactive, information-packed content Perfect for sell-side professionals looking to understand buy-side processes and mentality...

    • Path
    • Duration 32m
  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m