Introduction to AI for Marketing and Advertising
Brought to you by Scope3. This FREE, self-paced course offers an introduction to the fundamental AI concepts that are re-shaping today's marketing and advertising industry.
Free Resources and Courses
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HIRO: A Privacy-First Identity Solution
Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.
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ANA: Programmatic Supply Quality
Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
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How Digital Media is Bought and Sold
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
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A Guide To Effective Ad Tech Sales In 2024
A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.
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The Data Clean Room Vendor Landscape
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
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Meet Adtech's Newest Frenemy: Cloud
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
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Calling BS on Identity
Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.
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What’s the Connection Between Retail Media and Cloud?
In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...
