U of Digital Newsletter: March 27, 2024 (Free Edition)
Disney is making it easier for advertisers to buy its streaming ad inventory directly through the industry's two largest demand-side platforms (DSPs), The Trade Desk and Google DV360.
Browse the Archive (Free Edition): March 2024
Log in or create an account to view our free newsletter archives!
-
-
U of Digital Newsletter: March 20, 2024 (Free Edition)
Amazon is positioned to gain significantly as it can offer advertisers targeted and measurable advertising without third-party cookies.
-
U of Digital Newsletter: March 13, 2024 (Free Edition)
The ad tech industry talks a good game about wanting to get rid of garbage made-for-advertising (MFA) sites, but perverse incentives and a set-it-and-forget-it mentality ensure that MFAs remain a staple in the media supply chain.
-
U of Digital Newsletter: March 6, 2024 (Free Edition)
The Last Of Q4 EarningsMagnite (👍): Q4 revenue was up 7% for the largest, independent SSP to $186.9M, beating estimates. Full-year 2023 revenue was also up 7% to $619.7M. Shares rose nearly 15%.
