U of Digital Newsletter: August 14, 2024 (Free Edition)
This time, the independent ad quality research firm has found that the world's biggest brands have run ads alongside pornographic, violent, and otherwise offensive content on the open web.
This time, the independent ad quality research firm has found that the world's biggest brands have run ads alongside pornographic, violent, and otherwise offensive content on the open web.
If there was any doubt that the environment for industry M&A was improving, look no further than the SIX DEALS announced in the past week.
Sustainability startup Scope3 is expanding beyond carbon emissions tracking to tackle brand safety with AI.
Disney is making it easier for advertisers to buy its streaming ad inventory directly through the industry's two largest demand-side platforms (DSPs), The Trade Desk and Google DV360.
The major streaming TV players went big on ads in 2023, and some say the next phase of the streaming wars will play out based on success or failure in advertising.
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Revenue was up 25% to $616 million, beating estimates. This comes after the company missed revenue expectations for the first time in its history as a public company in Q4.
Cloudflare made headlines last week when it introduced a new "pay per crawl" product that promises to transform how AI platforms access website content.
A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Identity.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Retail Media.
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Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.
The US Department of Justice (DOJ) wants Google to sell the AdX ad exchange and, in phases, offload its dominant ad server Google Ad Manager (aka DoubleClick for Publishers, or DFP).
IAS Acquired by Private Equity Firm Novacap for $1.9B IAS provides independent verification and measurement of digital ad campaigns.
Independent demand-side platform (DSP) The Trade Desk is reportedly developing a smart TV operating system that would compete with the likes of Roku, Google, Amazon, LG, and Samsung.
Marketing cloud Zeta Global adds to its data arsenal with the deal for LiveIntent, which was historically an email marketing platform that expanded to offer a wider range of services, including helping publishers resell ads in their email newsletters and...
Leading independent demand-side platform (DSP) The Trade Desk threatened to stop selling Yahoo’s video ad inventory in open market and Trade Desk library deals this week if Yahoo doesn’t relabel some of its inventory that is currently being classified as...
View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how Attention Metrics work and how they're applied to media planning and buying.
Access recordings, decks, and other resources from your 2025 U of Digital workshops.
The recorded version of this event is available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...