U of Digital Newsletter: March 19, 2025 (free)
Sustainability startup Scope3 is expanding beyond carbon emissions tracking to tackle brand safety with AI.
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U of Digital Newsletter: March 27, 2024 (Free Edition)
Disney is making it easier for advertisers to buy its streaming ad inventory directly through the industry's two largest demand-side platforms (DSPs), The Trade Desk and Google DV360.
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U of Digital Newsletter: January 4, 2024 (Free Edition)
The major streaming TV players went big on ads in 2023, and some say the next phase of the streaming wars will play out based on success or failure in advertising.
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AI Accelerator: Live AI Training for Ad and Marketing Professionals | Q4 2025
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. SOLD OUT! AI Accelerator: Live AI Training for Ad and Marketing Professionals Sponsored By: Taught by industry experts. Designed...
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U of Digital Newsletter: May 14, 2025 (free)
Revenue was up 25% to $616 million, beating estimates. This comes after the company missed revenue expectations for the first time in its history as a public company in Q4.
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U of Digital Newsletter: July 9, 2025 (free)
Cloudflare made headlines last week when it introduced a new "pay per crawl" product that promises to transform how AI platforms access website content.
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How Digital Media is Bought and Sold
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
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Digital Advertising Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising.
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Data Clean Room Essentials
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
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Buying Programmatically
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
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Identity Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Identity.
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Retail Media Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Retail Media.
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What’s the Connection Between Retail Media and Cloud?
In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...
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Digital Measurement Fundamentals
Learn how digital ad performance gets measured. What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising...
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AI Accelerator: Live AI Training for Ad and Marketing Professionals
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. SOLD OUT! Sign up next cohort:Click here to sign up for the next workshop AI Accelerator: Live AI Training...
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AI Accelerator: Live AI Training for Ad and Marketing Professionals | Q3 2025
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. × SOLD OUT! AI Accelerator: Live AI Training for Ad and Marketing Professionals Sponsored By: Taught by industry experts....
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U of Digital Newsletter: May 7, 2025 (free)
The US Department of Justice (DOJ) wants Google to sell the AdX ad exchange and, in phases, offload its dominant ad server Google Ad Manager (aka DoubleClick for Publishers, or DFP).
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U of Digital Newsletter: October 1, 2025 (Free Edition)
IAS Acquired by Private Equity Firm Novacap for $1.9B IAS provides independent verification and measurement of digital ad campaigns.
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U of Digital Newsletter: September 5, 2024 (Free Edition)
Independent demand-side platform (DSP) The Trade Desk is reportedly developing a smart TV operating system that would compete with the likes of Roku, Google, Amazon, LG, and Samsung.
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Meet Adtech's Newest Frenemy: Cloud
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
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U of Digital Newsletter: October 9, 2024 (Free Edition)
Marketing cloud Zeta Global adds to its data arsenal with the deal for LiveIntent, which was historically an email marketing platform that expanded to offer a wider range of services, including helping publishers resell ads in their email newsletters and...
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U of Digital Newsletter: June 20, 2024 (Free Edition)
Leading independent demand-side platform (DSP) The Trade Desk threatened to stop selling Yahoo’s video ad inventory in open market and Trade Desk library deals this week if Yahoo doesn’t relabel some of its inventory that is currently being classified as...
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