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127 results returned

  • How Digital Media is Bought and Sold

    Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...

    • Path
    • Duration 26m

  • A Guide To Effective Ad Tech Sales In 2024

    A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.

    • Path
    • Duration 20m

  • Data Clean Room Essentials

    Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...

    • Path
    • Duration 1.5h

  • Buying Programmatically

    Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

    • Path
    • Duration 37m

  • Meet Adtech's Newest Frenemy: Cloud

    View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.

    • Path
    • Duration 22m

  • Targeting and Data

    Become a digital advertising data master. This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology...

    • Path
    • Duration 43m

  • U of Digital Newsletter: January 18, 2024 (Free Edition)

    Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...

    • Duration 9m

  • U of Digital Newsletter: February 28, 2024 (Free Edition)

    More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....

    • Duration 9m

  • U of Digital Newsletter: February 22, 2024 (Free Edition)

    After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.

    • Duration 9m

  • Calling BS on Identity

    Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.

    • Path
    • Duration 10m

  • TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

    The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...

    • Event
    • Duration 30m

  • U of Digital Newsletter: June 11, 2025 (free)

    Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.

    • U of Digital Newsletter: January 23, 2025 (free)

      The Trade Desk will buy programmatic metadata startup Sincera for an undisclosed price tag. Launched in 2022, Sincera will continue to operate independently, according to Sincera CEO Mike O’Sullivan, providing advertisers, publishers, and ad tech vendors with data from the...

      • Duration 11m