Mediaocean says it will merge Innovid, a video ad server, with Flashtalking, the independent digital ad server Mediaocean acquired in 2021, also for $500M. Mediaocean’s core solution provides media billing, planning, and buying workflow automation tech for marketers and agencies.
Publicis is beefing up its Epsilon marketing tech and data arm with the acquisition of Lotame. One of the original data management platforms (DMP) founded 19+ years ago, Lotame pivoted to identity and data collaboration as privacy restrictions tightened and data clean...
The Wall Street Journal has published a report based on Adalytics research claiming that the digital ad industry's top verification companies—DoubleVerify, Integral Ad Science (IAS), and Human Security—are failing to catch bots in digital advertising, even when those bots openly...
HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service - The tech manufacturer is pitching advertisers on its HP Media Network, which leverages data from 160 million US users across 19 million devices to serve targeted ads...
Revenue was up 19% to $694M, beating estimates, but growth decelerated from 26% a year ago. CFO Laura Schenkein departed, replaced by Alex Kayyal.
In a surprise deal, Disney will launch a new virtual multichannel video provider (vMVPD) offering by combining its Hulu + Live TV business with Fubo.
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
The recorded version of this event is available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...
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Everything you need to know about the digital ad industry in one course. Learn about ad formats, programmatic buying, ad technologies, identity, targeting, measurement, and much more. Take this multi-media course to learn the building blocks of the industry,...
Leading independent demand-side platform (DSP) The Trade Desk threatened to stop selling Yahoo’s video ad inventory in open market and Trade Desk library deals this week if Yahoo doesn’t relabel some of its inventory that is currently being classified as...
Marketing cloud Zeta Global adds to its data arsenal with the deal for LiveIntent, which was historically an email marketing platform that expanded to offer a wider range of services, including helping publishers resell ads in their email newsletters and...
Learn how AI is solving challenges in each phase of programmatic advertising: planning, activation, optimization, and measurement, and how marketers can utilize Yahoo Blueprint—a comprehensive AI solution—to transform their programmatic practices. Have an access code? If you have a promo...
Independent demand-side platform (DSP) The Trade Desk is reportedly developing a smart TV operating system that would compete with the likes of Roku, Google, Amazon, LG, and Samsung.
IAS Acquired by Private Equity Firm Novacap for $1.9B IAS provides independent verification and measurement of digital ad campaigns.
The US Department of Justice (DOJ) wants Google to sell the AdX ad exchange and, in phases, offload its dominant ad server Google Ad Manager (aka DoubleClick for Publishers, or DFP).
View the recording from U of Digital's Live Learning Event on 4 October 2024 and download the deck that explains what might happen to ad budgets in event of disruptions to TikTok and Google.
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Retail Media.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Identity.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising.
Cloudflare made headlines last week when it introduced a new "pay per crawl" product that promises to transform how AI platforms access website content.
