ANA: Programmatic Supply Quality
Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
All Activities
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Introduction to AI for Marketing and Advertising
Brought to you by Scope3. This FREE, self-paced course offers an introduction to the fundamental AI concepts that are re-shaping today's marketing and advertising industry.
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U of Digital Newsletter: September 11, 2024 (Free Edition)
Google's highly anticipated ad tech antitrust trial kicked off Monday with a who's who of industry veterans testifying about how the company's publisher ad tools and policies impacted their businesses.
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U of Digital Newsletter: December 11, 2024 (Free Edition)
Omnicom Group's all-stock deal for Interpublic Group (IPG) would create the world's largest agency holding company.
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U of Digital Newsletter: December 18, 2024 (Free Edition)
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
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U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
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U of Digital Newsletter: May 22, 2024 (Free Edition)
With its ad-supported tier reaching 40M monthly global active users, Netflix will begin testing its new in-house ad tech platform in Canada this year before rolling it out in the US by Q2 2025 and globally by late 2025.
