U of Digital Newsletter: December 24, 2024 (Free Edition)
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
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Live Learning Event: Attention Metrics Explained (Minus the BS)
The recorded version of this event is available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...
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U of Digital Newsletter: December 11, 2024 (Free Edition)
Omnicom Group's all-stock deal for Interpublic Group (IPG) would create the world's largest agency holding company.
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U of Digital Newsletter: December 18, 2024 (Free Edition)
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
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U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
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U of Digital Newsletter: May 22, 2024 (Free Edition)
With its ad-supported tier reaching 40M monthly global active users, Netflix will begin testing its new in-house ad tech platform in Canada this year before rolling it out in the US by Q2 2025 and globally by late 2025.
