AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work. AI Essentials Course Preview Your browser does not support the video tag....
The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...
Omnicom Group's all-stock deal for Interpublic Group (IPG) would create the world's largest agency holding company.
Programmatic media buying is becoming more efficient, according to the latest update to the ANA's 2024 Programmatic Transparency Benchmark Study.
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
With its ad-supported tier reaching 40M monthly global active users, Netflix will begin testing its new in-house ad tech platform in Canada this year before rolling it out in the US by Q2 2025 and globally by late 2025.
