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U of Digital

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127 results returned

  • U of Digital Newsletter: April 9, 2025 (free)

    WPP has acquired data clean room provider InfoSum, a move that was widely anticipated since current GroupM CEO Brian Lesser previously ran the company before joining WPP last July.

    • U of Digital Newsletter: May 15, 2024 (Free Edition)

      The Trade Desk, the industry’s largest demand-side platform (DSP) is drawing a line in the sand between the garbage content that proliferates on the open web and the high-value, premium content that is monetized by The Trade Desk and other...

      • Duration 9m

    • U of Digital Newsletter: April 10, 2024 (Free Edition)

      Adalytics has struck again with another report illuminating shady digital advertising practices. This time, the publisher Forbes is in the hot seat for running a secret made-for-advertising (MFA) subdomain (www3.forbes.com) that served ads which brands thought would be running on Forbes' flagship...

      • Duration 9m

    • U of Digital Newsletter: March 6, 2024 (Free Edition)

      The Last Of Q4 EarningsMagnite (👍): Q4 revenue was up 7% for the largest, independent SSP to $186.9M, beating estimates. Full-year 2023 revenue was also up 7% to $619.7M. Shares rose nearly 15%.

      • Duration 9m

    • U of Digital Newsletter: January 31, 2024 (Free Edition)

      All eyes are on the Privacy Sandbox now that Google has kicked off third-party cookie deprecation by turning off cookies for 1% of Chrome users. Companies across the ecosystem are testing the Privacy Sandbox APIs—and not always liking what they see.

      • Duration 9m

    • U of Digital Newsletter: November 26, 2024 (Free Edition)

      Mediaocean says it will merge Innovid, a video ad server, with Flashtalking, the independent digital ad server Mediaocean acquired in 2021, also for $500M. Mediaocean’s core solution provides media billing, planning, and buying workflow automation tech for marketers and agencies.

      • Duration 8m

    • U of Digital Newsletter: March 12, 2025 (free)

      Publicis is beefing up its Epsilon marketing tech and data arm with the acquisition of Lotame. One of the original data management platforms (DMP) founded 19+ years ago, Lotame pivoted to identity and data collaboration as privacy restrictions tightened and data clean...

      • U of Digital Newsletter: April 2, 2025 (free)

        The Wall Street Journal has published a report based on Adalytics research claiming that the digital ad industry's top verification companies—DoubleVerify, Integral Ad Science (IAS), and Human Security—are failing to catch bots in digital advertising, even when those bots openly...

        • U of Digital Newsletter: July 23, 2025 (Free Edition)

          HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service - The tech manufacturer is pitching advertisers on its HP Media Network, which leverages data from 160 million US users across 19 million devices to serve targeted ads...

          • Live Learning Event: Attention Metrics Explained (Minus the BS)

            The recorded version of this event is available here. Attention metrics have emerged as a new currency for digital media buying and measurement. You probably already know that. Here's what you may not know: How attention metrics actually work. Why we...

            • Event
            • Duration 30m

          • Buying Programmatically

            Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...

            • Path
            • Duration 37m

          • Digital Advertising Essentials

            Everything you need to know about the digital ad industry in one course. Learn about ad formats, programmatic buying, ad technologies, identity, targeting, measurement, and much more. Take this multi-media course to learn the building blocks of the industry,...

            • Path
            • Duration 5h