View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
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WPP has tapped Microsoft executive Cindy Rose as its new CEO, replacing Mark Read, who will step down in September 2025.
Amazon is positioned to gain significantly as it can offer advertisers targeted and measurable advertising without third-party cookies.
The ad tech industry talks a good game about wanting to get rid of garbage made-for-advertising (MFA) sites, but perverse incentives and a set-it-and-forget-it mentality ensure that MFAs remain a staple in the media supply chain.
Google is giving all US Chrome users access to its Gemini AI assistant—no subscription required.
Google's highly anticipated ad tech antitrust trial kicked off Monday with a who's who of industry veterans testifying about how the company's publisher ad tools and policies impacted their businesses.
The traffic apocalypse is no longer theoretical. Google's AI Overviews (AKA Google Zero) have exploded to over 2 billion monthly users🔒, up from 1.5B last quarter, and they're devastating publisher traffic.
The streaming audio giant is going after more ad spend by making it easier for advertisers of all sizes to buy its inventory programmatically, beginning with video ads before expanding to audio ads soon.
In a bid to drum up more business from small publishers, supply-side platform (SSP) Sovrn is offering flat CPM pricing based on how many impressions a publisher auctions programmatically through Sovrn’s header bidding tool called “Ad Management”.
Google blew through its witnesses relatively quickly, rested its case, and then the DOJ rebutted with a final publisher witness. The entire case lasted only three weeks, much shorter than the four to six weeks initially expected.
Mark Zuckerberg testified Monday and Tuesday in what could be the most consequential threat to Meta's business empire in its 21-year history.
It's Google’s third delay in its effort to sunset cookies. Bowing to pressure from all sides, Google said yesterday that it won't be able to fully deprecate third-party cookies in Chrome until early 2025 at the earliest, rather than the second...
Oracle’s Role in TikTok’s Future Gets Capitol Hill Scrutiny - TikTok has until April 5th (10 more days) to find a buyer in the US or face a ban.
A must-watch for adtech sellers. Live from the 2024 AdExchanger Programmatic I/O conference. Watch the video and download the deck that explains how to sell adtech in 2024.
AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work. AI Essentials Course Preview Your browser does not support the video tag....
The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...
In this recorded event, explore the convergence between retail media and cloud computing and learn why it matters in the world of digital advertising. Watch the recording and get the complete deck presented by U of Digital Head of Innovation...
Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...
Get the complete deck presented by U of Digital founder and CEO Shiv Gupta at the 2023 AdMonsters Ops conference in NYC. Learn how and why the identity landscape is changing and how to prepare for an uncertain future.
Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.
Take this course now for FREE! How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both...
Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
