Summary: Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
At Cannes Lions, TikTok announced that it is evolving its AI-powered ad tool Smart+ to offer advertisers two paths: a hands-off approach where AI handles campaign management, or an à la carte approach where advertisers selectively use Smart+ tools.
Learn about the four different types of data clean rooms and use these categories to make sense of the complex landscape of data clean room technologies and companies.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
Learn everything you need to know to navigate the complex world of identity. What exactly is the concept of "identity" in digital advertising, and how is it actually used? We'll break down the difference between deterministic and probabilistic identity,...
Everything you need to know about the digital ad industry in one course. Learn about ad formats, programmatic buying, ad technologies, identity, targeting, measurement, and much more. Take this multi-media course to learn the building blocks of the industry,...
Ad tech explained and made simple to understand. Dive into the world of ad tech! This course covers the core technologies in the ad tech ecosystem, including ad servers, SSPs, and DSPs. Once we discuss how each of these...
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
The CTV Crash Course Industry Pros Need TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language. This 60-minute course gives you the clarity and confidence to navigate today’s TV...
View the recording from U of Digital's Live Learning Event on 4 October 2024 and download the deck that explains what might happen to ad budgets in event of disruptions to TikTok and Google.
AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work. AI Essentials Course Preview Your browser does not support the video tag....
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades🔒 - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
Meta is pushing toward complete AI automation of advertising on its platforms by the end of 2026.
Supply-side platform (SSP) Index Exchange is the latest ad tech company to share test results showing that Google's Privacy Sandbox isn't quite ready for prime time.
As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
WPP has tapped Microsoft executive Cindy Rose as its new CEO, replacing Mark Read, who will step down in September 2025.
Amazon is positioned to gain significantly as it can offer advertisers targeted and measurable advertising without third-party cookies.
The ad tech industry talks a good game about wanting to get rid of garbage made-for-advertising (MFA) sites, but perverse incentives and a set-it-and-forget-it mentality ensure that MFAs remain a staple in the media supply chain.
Google is giving all US Chrome users access to its Gemini AI assistant—no subscription required.
