The deal for Mars United—billed as the world's largest independent commerce marketing company—is reportedly worth $600M. Mars United, with more than 1,000 employees, offers extensive commerce media expertise, consulting services, and shopper intelligence data.
US retailers will soon be able to use Amazon’s ad tech tools to sell product ads in their online stores. The new offering called Amazon Retail Ad Service is built on AWS and in beta testing with smaller retailers iHerb, Oriental Trading...
There was a flood of announcements from last week's Cannes Lions International Festival of Creativity, and also a flood of photos on our social media feed of people drinking rosé on yachts on the French Riviera.
Google shocked the ad industry yet again Monday by throwing in the towel on its plan to deprecate third-party cookies in Chrome. The years-long effort to move beyond cookies will instead resemble Apple's controversial App Tracking Transparency (ATT).
Below is a roundup of last week’s notable industry news, with summaries and our opinions. The Trade Desk is pivoting from being the 'Open Web' company to being the "Premium Internet' company and PayPal is the latest entrant into the...
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments - The US Justice Department and Google filed their updated findings of fact in Google's landmark ad tech antitrust case. The case wrapped up in late September, lasting only three...
Alphabet (👎): Revenue was up nearly 12% to $96.47B, missing estimates. Google advertising, search, and YouTube ad revenue growth have all slowed year over year, and cloud revenue missed expectations.
WPP has acquired data clean room provider InfoSum, a move that was widely anticipated since current GroupM CEO Brian Lesser previously ran the company before joining WPP last July.
The Cannes Lions International Festival of Digital Advertising Creativity kicked off Monday in the South of France, and we're seeing all kinds of interesting hookups.
The Information reported last week🔒 that Walmart renegotiated its deal with The Trade Desk and removed its exclusivity clause, which will let advertisers use Walmart's shopper data through other DSPs.
Macy's just became the first major retailer to partner with Amazon's Retail Ad Service, allowing Amazon to power sponsored product ads on Macy's website.
Takeover interest has inspired Integral Ad Science (IAS) to take a look at a possible sale. The brand safety and ad verification vendor has tapped Jefferies Financial Group to help it consider its options.
Costco, America's third-largest retailer, is entering the commerce media industry with a new ad network that will leverage data from its 74.5M members.
The Trade Desk, the industry’s largest demand-side platform (DSP) is drawing a line in the sand between the garbage content that proliferates on the open web and the high-value, premium content that is monetized by The Trade Desk and other...
Adalytics has struck again with another report illuminating shady digital advertising practices. This time, the publisher Forbes is in the hot seat for running a secret made-for-advertising (MFA) subdomain (www3.forbes.com) that served ads which brands thought would be running on Forbes' flagship...
The Last Of Q4 EarningsMagnite (👍): Q4 revenue was up 7% for the largest, independent SSP to $186.9M, beating estimates. Full-year 2023 revenue was also up 7% to $619.7M. Shares rose nearly 15%.
In an analysis released Tuesday, the IAB found that only a small number of the 44 digital advertising use cases it studied would still work with Google's Privacy Sandbox APIs.
All eyes are on the Privacy Sandbox now that Google has kicked off third-party cookie deprecation by turning off cookies for 1% of Chrome users. Companies across the ecosystem are testing the Privacy Sandbox APIs—and not always liking what they see.
Mediaocean says it will merge Innovid, a video ad server, with Flashtalking, the independent digital ad server Mediaocean acquired in 2021, also for $500M. Mediaocean’s core solution provides media billing, planning, and buying workflow automation tech for marketers and agencies.
Publicis is beefing up its Epsilon marketing tech and data arm with the acquisition of Lotame. One of the original data management platforms (DMP) founded 19+ years ago, Lotame pivoted to identity and data collaboration as privacy restrictions tightened and data clean...
The Wall Street Journal has published a report based on Adalytics research claiming that the digital ad industry's top verification companies—DoubleVerify, Integral Ad Science (IAS), and Human Security—are failing to catch bots in digital advertising, even when those bots openly...
HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service - The tech manufacturer is pitching advertisers on its HP Media Network, which leverages data from 160 million US users across 19 million devices to serve targeted ads...
Revenue was up 19% to $694M, beating estimates, but growth decelerated from 26% a year ago. CFO Laura Schenkein departed, replaced by Alex Kayyal.
In a surprise deal, Disney will launch a new virtual multichannel video provider (vMVPD) offering by combining its Hulu + Live TV business with Fubo.
