U of Digital Newsletter: June 25, 2025 (Free Edition)
The US Federal Trade Commission has approved Omnicom's $13.5B acquisition of IPG, but with a twist: It can't coordinate to block ads based on political or ideological viewpoints.
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U of Digital Newsletter: April 17, 2024 (Free Edition)
DoubleVerify, a leading ad verification and brand safety platform, has been accused of incorrectly displaying X's “Brand Safety Rate” for nearly five months.
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U of Digital Newsletter: August 7, 2024 (Free Edition)
After weeks of speculation, Outbrain and Teads have made it official. Outbrain, a content recommendation (native) ad company, will merge with Teads, a programmatic video supply-side platform (SSP) owned by European telecommunications giant Altice.
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U of Digital Newsletter: June 5, 2024 (Free Edition)
Contextual ad platform Seedtag is buying private equity owned Beachfront, a CTV-focused supply-side platform (SSP) and ad server, with hopes that Beachfront will speed up its evolution into a CTV-led, full-stack marketing platform.
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U of Digital Newsletter: September 18, 2024 (Free Edition)
Viant is characterizing its new ViantAI solution as the world's first fully autonomous ad platform. Advertisers can use ViantAI to quickly and efficiently manage every stage of their programmatic campaigns, from plan creation to execution and optimization.
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U of Digital Newsletter: November 20, 2024 (Free Edition)
The US Department of Justice (DOJ) has reportedly asked a judge to force Google to sell its Chrome browser after the company was found to operate an illegal search monopoly.Â
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U of Digital Newsletter: February 20, 2025 (Free)
The Trade Desk missed its quarterly guidance for the first time since going public in 2016—a streak of 33 straight quarters(!) that just came to an end.
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U of Digital Newsletter: February 12, 2025 (free)
Summary:Â Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.Â
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U of Digital Newsletter: August 21, 2024 (Free Edition)
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
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U of Digital Newsletter: May 8, 2024 (Free Edition)
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
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U of Digital Newsletter: December 4, 2024 (Free Edition)
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
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U of Digital Newsletter: January 24, 2024 (Free Edition)
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
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Live Learning Event (Recorded): Attention Metrics Explained (Minus the BS)
View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how Attention Metrics work and how they're applied to media planning and buying.
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Digital Advertising Metrics Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.
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Data Clean Rooms Glossary of Terms
Use our handy glossary to quickly find the meaning of common Data Clean Room (DCR) terms and jargon.
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U of Digital Newsletter: August 28, 2024 (Free Edition)
Perplexity AI is an AI-powered search startup that will begin selling ads later this year at $50-plus CPMs.
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Data Clean Room Essentials
Get certified on data clean rooms and data collaboration in 90 minutes. Learn what data clean rooms are and how they work, and why data collaboration has emerged as a privacy-friendly solution across digital marketing, advertising, and media. This...
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U of Digital Newsletter: January 29, 2025 (free)
Nielsen to End Panel-Only Ratings That Have Measured TV for Decadesđź”’ - Nielsen's standalone panel-based TV ratings will be discontinued in the fourth quarter.
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Buying Programmatically
Learn how ads are bought and sold programmatically. In this course, we highlight the different programmatic auction models and discuss ways buyers can optimize their ad campaigns using a Demand Side Platform (DSP). We'll compare the features of the...
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U of Digital Newsletter: June 4, 2025 (Free Edition)
Meta is pushing toward complete AI automation of advertising on its platforms by the end of 2026.Â
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U of Digital Newsletter: July 10, 2024 (Free Edition)
Supply-side platform (SSP) Index Exchange is the latest ad tech company to share test results showing that Google's Privacy Sandbox isn't quite ready for prime time.
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Live Learning Event (Recorded): Google De-Deprecates 3P Cookies!
View the recording from U of Digital's Live Learning Event on 26 July 2024 and download the deck that explains Google's latest announcement that third-party cookies will not be deprecated.
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U of Digital Newsletter: July 17, 2024 (Free Edition)
As an authorized advertising reseller for Apple, Taboola will power native ads in the Apple News and Apple Stocks apps in the US, UK, Canada, and Australia.
