Live Learning Event (Recorded): Three Seismic Shifts Keeping CMOs Up at Night
Learn what matters to CMOs from a veteran marketer! View the recording and get the deck from U of Digital's Live Learning Event on 12 November 2024.
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U of Digital Newsletter: January 18, 2024 (Free Edition)
Habu's interoperable data clean room tech allows companies to share and match their first-party data in a privacy-safe way. The platform is integrated with a bunch of companies, clouds, and platforms, including Google Cloud, Google Display & Video 360, Microsoft Azure, AWS Clean...
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U of Digital Newsletter: February 28, 2024 (Free Edition)
More Q4 EarningsWarner Bros. Discovery (👎): Q4 revenue was down 7% to $10.28B, missing estimates. Linear TV advertising fell 14%, but WBD became the first Hollywood conglomerate to have a profitable streaming unit, with Max delivering $103M in 2023 profits.Streaming subscribers reached 97.7M....
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U of Digital Newsletter: February 22, 2024 (Free Edition)
After much speculation last week, Walmart has made its move on Vizio. The acquisition would give Walmart Vizio’s SmartCast operating system—which has grown 400% since 2018 to 18M active accounts—and all the data those accounts generate.
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TikTok Ban? Google Breakup? Where Will Ad Budgets Go?
The recorded version of this event is available here. Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬 In the...
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U of Digital Newsletter: June 11, 2025 (free)
Mark Read will exit his role as WPP's chief executive by December, ending a seven-year run that saw the British agency holding company lose its crown as the industry's revenue leader.
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U of Digital Newsletter: January 23, 2025 (free)
The Trade Desk will buy programmatic metadata startup Sincera for an undisclosed price tag. Launched in 2022, Sincera will continue to operate independently, according to Sincera CEO Mike O’Sullivan, providing advertisers, publishers, and ad tech vendors with data from the...
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U of Digital Newsletter: May 1, 2024 (Free Edition)
Customers of The Trade Desk, the industry's largest independent demand-side platform (DSP), will be able to target Roku's audiences and buy Roku inventory through private deals.
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U of Digital Newsletter: April 29, 2025 (free)
TV has undergone rapid change in the last few years, with new platforms, new rules—and an entirely new language.
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U of Digital Newsletter: July 3, 2024 (Free Edition)
Criteo's testing of Google's Privacy Sandbox found that publishers would lose 60% of their revenue on average in Chrome if third-party cookies were deprecated today.
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U of Digital Newsletter: January 10, 2024 (Free Edition)
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center - The 2024 conference season officially got underway this week with the Consumer Electronics Show (CES).
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U of Digital Newsletter: August 6, 2025 (Free Edition)
Meta (👍): Revenue was up 22% to $47.52B, beating estimates. Ad revenue was up 21% to $46.56B, driven by higher ad prices, strong demand, and AI-driven efficiency gains.
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U of Digital Newsletter: June 13, 2024 (Free Special Edition)
Yesterday was a crazy news day with 3 MAJOR STORIES, so we felt compelled to send a mid-week update. The common theme is industry consolidation → industry maturation.
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U of Digital Newsletter: February 26, 2025 (free)
Amazon has been all over the news in the past week, with developments related to its demand-side platform (DSP), streaming TV, and content. We’ll use the top slot this week to summarize it all.
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Live Learning Event (Recorded): TikTok Ban? Google Breakup? Where Will Ad Budgets Go?
View the recording from U of Digital's Live Learning Event on 4 October 2024 and download the deck that explains what might happen to ad budgets in event of disruptions to TikTok and Google.
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U of Digital Newsletter: April 3, 2024 (Free Edition)
Cadent, an addressable TV advertising company, will buy all outstanding shares of AdTheorent, a digital advertising demand-side platform (DSP), for $3.21 per share.
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U of Digital Newsletter: November 14, 2024 (Free Edition)
The demand-side platform (DSP) Viant is betting big on connected TV (CTV) contextual tech with a deal for IRIS.TV. The platform ingests and standardizes raw metadata from publishers' video libraries in order to make it “addressable” (e.g. targetable, measureable) across platforms...
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U of Digital Newsletter: September 25, 2024 (Free Edition)
The deal for Mars United—billed as the world's largest independent commerce marketing company—is reportedly worth $600M. Mars United, with more than 1,000 employees, offers extensive commerce media expertise, consulting services, and shopper intelligence data.
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U of Digital Newsletter: January 15, 2025 (free)
US retailers will soon be able to use Amazon’s ad tech tools to sell product ads in their online stores. The new offering called Amazon Retail Ad Service is built on AWS and in beta testing with smaller retailers iHerb, Oriental Trading...
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U of Digital Newsletter: June 26, 2024 (Free Edition)
There was a flood of announcements from last week's Cannes Lions International Festival of Creativity, and also a flood of photos on our social media feed of people drinking rosé on yachts on the French Riviera.
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U of Digital Newsletter: July 24, 2024 (Free Edition)
Google shocked the ad industry yet again Monday by throwing in the towel on its plan to deprecate third-party cookies in Chrome. The years-long effort to move beyond cookies will instead resemble Apple's controversial App Tracking Transparency (ATT).
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U of Digital Newsletter: May 30, 2024 (Free Edition)
Below is a roundup of last week’s notable industry news, with summaries and our opinions. The Trade Desk is pivoting from being the 'Open Web' company to being the "Premium Internet' company and PayPal is the latest entrant into the...
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U of Digital Newsletter: November 6, 2024 (Free Edition)
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments - The US Justice Department and Google filed their updated findings of fact in Google's landmark ad tech antitrust case. The case wrapped up in late September, lasting only three...
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U of Digital Newsletter: February 5, 2025 (free)
Alphabet (👎): Revenue was up nearly 12% to $96.47B, missing estimates. Google advertising, search, and YouTube ad revenue growth have all slowed year over year, and cloud revenue missed expectations.
