All Activities
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HIRO: A Privacy-First Identity Solution
Learn how digital advertising is evolving in the privacy era and how marketers and publishers can utilize HIRO—a pioneering solution that safeguards user privacy while fostering a thriving, ad-supported internet ecosystem. Brought to you in partnership with Zeta Global.
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U of Digital Newsletter: June 20, 2024 (Free Edition)
Leading independent demand-side platform (DSP) The Trade Desk threatened to stop selling Yahoo’s video ad inventory in open market and Trade Desk library deals this week if Yahoo doesn’t relabel some of its inventory that is currently being classified as...
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U of Digital Newsletter: October 9, 2024 (Free Edition)
Marketing cloud Zeta Global adds to its data arsenal with the deal for LiveIntent, which was historically an email marketing platform that expanded to offer a wider range of services, including helping publishers resell ads in their email newsletters and...
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U of Digital Newsletter: September 5, 2024 (Free Edition)
Independent demand-side platform (DSP) The Trade Desk is reportedly developing a smart TV operating system that would compete with the likes of Roku, Google, Amazon, LG, and Samsung.
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U of Digital Newsletter: October 1, 2025 (Free Edition)
IAS Acquired by Private Equity Firm Novacap for $1.9B IAS provides independent verification and measurement of digital ad campaigns.
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U of Digital Newsletter: May 7, 2025 (free)
The US Department of Justice (DOJ) wants Google to sell the AdX ad exchange and, in phases, offload its dominant ad server Google Ad Manager (aka DoubleClick for Publishers, or DFP).
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Meet Adtech's Newest Frenemy: Cloud
View the recording from the 2023 AdExchanger Programmatic I/O conference and download the deck that explains one of the biggest trends in digital advertising and marketing today: the convergence of Adtech + Cloud.
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Retail Media Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Retail Media.
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Identity Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Identity.
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Digital Advertising Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising.
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U of Digital Newsletter: July 9, 2025 (free)
Cloudflare made headlines last week when it introduced a new "pay per crawl" product that promises to transform how AI platforms access website content.
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U of Digital Newsletter: May 14, 2025 (free)
Revenue was up 25% to $616 million, beating estimates. This comes after the company missed revenue expectations for the first time in its history as a public company in Q4.
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AI Accelerator: Live AI Training for Ad and Marketing Professionals | Q4 2025
Redirecting to AI Programs... You are being redirected to AI Programs Hub. If you are not redirected automatically, click here. SOLD OUT! AI Accelerator: Live AI Training for Ad and Marketing Professionals Sponsored By: Taught by industry experts. Designed...
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U of Digital Newsletter: January 4, 2024 (Free Edition)
The major streaming TV players went big on ads in 2023, and some say the next phase of the streaming wars will play out based on success or failure in advertising.
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U of Digital Newsletter: March 27, 2024 (Free Edition)
Disney is making it easier for advertisers to buy its streaming ad inventory directly through the industry's two largest demand-side platforms (DSPs), The Trade Desk and Google DV360.
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U of Digital Newsletter: March 19, 2025 (free)
Sustainability startup Scope3 is expanding beyond carbon emissions tracking to tackle brand safety with AI.
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U of Digital Newsletter: July 31, 2024 (Free Edition)
If there was any doubt that the environment for industry M&A was improving, look no further than the SIX DEALS announced in the past week.
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U of Digital Newsletter: August 14, 2024 (Free Edition)
This time, the independent ad quality research firm has found that the world's biggest brands have run ads alongside pornographic, violent, and otherwise offensive content on the open web.
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U of Digital Newsletter: May 29, 2025 (free)
The AI arms race continues with this deal. Informatica is an AI-powered cloud platform that helps businesses ingest, transform, and share data across various cloud environments.
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CTV Glossary of Terms
Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.
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U of Digital Newsletter: February 14, 2024 (Free Edition)
Sellers and Publishers 500+ (SP500+) helps buyers target media partners and environments, rather than audiences. Buyers can use the new interface to access 500 premium publishers such as ABC, The Wall Street Journal, and Spotify, which elevates these publishers.
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U of Digital Newsletter: June 25, 2025 (Free Edition)
The US Federal Trade Commission has approved Omnicom's $13.5B acquisition of IPG, but with a twist: It can't coordinate to block ads based on political or ideological viewpoints.
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U of Digital Newsletter: April 17, 2024 (Free Edition)
DoubleVerify, a leading ad verification and brand safety platform, has been accused of incorrectly displaying X's “Brand Safety Rate” for nearly five months.
