U of Digital Newsletter: May 14, 2025 (free)
Revenue was up 25% to $616 million, beating estimates. This comes after the company missed revenue expectations for the first time in its history as a public company in Q4.
Revenue was up 25% to $616 million, beating estimates. This comes after the company missed revenue expectations for the first time in its history as a public company in Q4.
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The major streaming TV players went big on ads in 2023, and some say the next phase of the streaming wars will play out based on success or failure in advertising.
Disney is making it easier for advertisers to buy its streaming ad inventory directly through the industry's two largest demand-side platforms (DSPs), The Trade Desk and Google DV360.
Sustainability startup Scope3 is expanding beyond carbon emissions tracking to tackle brand safety with AI.
If there was any doubt that the environment for industry M&A was improving, look no further than the SIX DEALS announced in the past week.
This time, the independent ad quality research firm has found that the world's biggest brands have run ads alongside pornographic, violent, and otherwise offensive content on the open web.
The AI arms race continues with this deal. Informatica is an AI-powered cloud platform that helps businesses ingest, transform, and share data across various cloud environments.
Use our handy glossary to quickly find the meaning of common terms and jargon used in Connected Television (CTV) advertising.
Sellers and Publishers 500+ (SP500+) helps buyers target media partners and environments, rather than audiences. Buyers can use the new interface to access 500 premium publishers such as ABC, The Wall Street Journal, and Spotify, which elevates these publishers.
The US Federal Trade Commission has approved Omnicom's $13.5B acquisition of IPG, but with a twist: It can't coordinate to block ads based on political or ideological viewpoints.
DoubleVerify, a leading ad verification and brand safety platform, has been accused of incorrectly displaying X's “Brand Safety Rate” for nearly five months.
After weeks of speculation, Outbrain and Teads have made it official. Outbrain, a content recommendation (native) ad company, will merge with Teads, a programmatic video supply-side platform (SSP) owned by European telecommunications giant Altice.
Contextual ad platform Seedtag is buying private equity owned Beachfront, a CTV-focused supply-side platform (SSP) and ad server, with hopes that Beachfront will speed up its evolution into a CTV-led, full-stack marketing platform.
Viant is characterizing its new ViantAI solution as the world's first fully autonomous ad platform. Advertisers can use ViantAI to quickly and efficiently manage every stage of their programmatic campaigns, from plan creation to execution and optimization.
The US Department of Justice (DOJ) has reportedly asked a judge to force Google to sell its Chrome browser after the company was found to operate an illegal search monopoly.
The Trade Desk missed its quarterly guidance for the first time since going public in 2016—a streak of 33 straight quarters(!) that just came to an end.
Summary: Adalytics strikes again. This time, the research firm found that platforms like Google, Amazon, and Microsoft are serving ads on websites showing child sexual abuse material (CSAM) and adult pornography.
Criteo appears to be in advanced negotiations to buy Skai, which was known as Kenshoo before it rebranded in 2021.
A little more than a month ago, Amazon Ads quietly launched Performance+, a self-service, ML-driven campaign type that drives performance against top- and bottom-funnel goals such as awareness, consideration, and conversion.
OpenAI, the company behind ChatGPT, is reportedly evaluating an ads model and has been hiring advertising professionals from Meta, Google, and other tech companies.
New subscribers, ads, price increases, and a password crackdown helped Netflix beat analysts’ expectations for revenue and subscribers in Q4 and 2023.
View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how Attention Metrics work and how they're applied to media planning and buying.
Use our handy glossary to quickly find the meaning of common terms and jargon used in digital advertising measurement and metrics.