Retail Media Glossary of Terms

Retail Media Network (RMN)

Platforms operated by retailers that enable brands to advertise to consumers both on and off the retailer's website.

Onsite Advertising

Advertising that appears directly on a retailer’s website or mobile app, targeting shoppers who are actively browsing.

Offsite Advertising

Advertising that targets shoppers on platforms and media outside the retailer’s own channels, such as social media or other websites, but still directed by data from the retailer.

Sponsored Products

Paid advertisements that look similar to the regular product listings on a retailer’s site, helping to increase visibility and sales of specific products.

Sponsored Display

Ads that appear on a retailer’s website, showcasing products based on the consumer’s previous shopping behavior or related products.