Google Advertising 101

This course makes the Google Ads ecosystem easy to understand.

In this course, we'll compare Google Ads vs. Google Marketing Platform (GMP), the two buying platforms used to access the Google ad ecosystem. We'll then take a deeper look at Google Ads covering the major use cases, ad channels, targeting options, and metrics. We'll finish with how industry developments such as third-party cookie deprecation and antitrust litigation may impact Google.

• 48 minutes of interactive, information-packed content
• Great for buy-side and sell-side practitioners to understand the larger Google ecosystem
• Perfect for any Digital Media professional looking to go deeper than the headlines
• Earn a shareable digital certification

Sample screenshots