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How Digital Media is Bought and Sold explores direct and programmatic transactions, the two main ways we buy and sell media in Digital Marketing. We'll look at the pros and cons of both methods and highlight why programmatic buying evolved to create efficiencies in the marketplace.

  • 26 minutes of interactive, information-packed content
  • Get a feel for U of Digital courses while learning the core methods of buying digital ads
  • Earn a shareable digital certification