Targeting and Data

Become a digital advertising data master.

This course explores targeting techniques used in digital advertising to help advertisers optimize towards their campaign goals while reducing waste. We'll explore the different types of ad targeting, then dive into the technology that powers this ecosystem.

• 43 minutes of interactive, information-packed content
• Perfect for anyone new to programmatic buying and selling
• Great for marketing professionals looking for new ways to reach their audience
• Earn a shareable digital certification

Sample screenshots