AI Essentials
Price: USD $99.00
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Become The Marketer Who Actually Understands AI
Gain the foundational knowledge that gives you a clear advantage in every AI conversation.
AI Essentials
Limited time offer - Build your AI foundation today
We are proud to educate the best companies in the world.
What Makes AI Essentials Different
AI Essentials is a comprehensive self-paced online course that gives marketing professionals the foundational knowledge and strategic frameworks to confidently understand, evaluate, and apply AI in their work.
Rooted in clear explanations and practical marketing applications, this program builds AI literacy through engaging lessons, interactive knowledge checks, and real-world examples—no technical background required.
Watch Course Preview
See what you'll learn in AI Essentials and get a taste of our teaching style
Who's this course for?
- Marketers who feel overwhelmed or intimidated by AI hype
- Professionals who need conceptual understanding before diving into specific tools
- Teams preparing for organizational AI adoption who need a common framework
- Career-focused individuals building future-proof skills for the AI era
- Marketing leaders who need to make informed AI investment decisions
What tangible skills will you learn?
- Clear understanding of AI vs. generative AI and their applications in marketing
- Strategic frameworks for evaluating when and how to use AI in your workflows
- Confident articulation of AI concepts to position yourself as a leader
- Career-building AI fluency that gives you a competitive advantage
Christine Kim
VP, Customer Marketing & Education
Basis Technologies
I feel more confident working in AI. I learned new ways to use AI and discovered tools I didn't know existed.
Lauren Cann
VP, Global Agency Partnerships
Innovid
I loved learning new ways to think about using AI. I expanded my ideas of how to prompt and learned about new platforms.
Mason Melillo
Analyst, Consumer Data Analytics
Diageo
I enjoyed learning how each AI tool serves a different purpose. Moving forward I'll use multiple tools for different use cases.
Patrick Soch
Senior Director of Digital Transformation
e-CENS Inc
I would encourage anyone actively using AI, the AI Curious, and the complete AI neophyte to take this.
Krista Thomas
Marketing Professional
Tech for Campaigns
I feel more confident and less threatened about the increasing ubiquity of AI in our discipline.
What's Inside this Course?
This isn't another surface-level "ChatGPT tips" course. AI Essentials gives you the conceptual framework and practical skills to understand, evaluate, and use AI tools strategically in your marketing work.
Lesson 1: Introduction to AI
- Defining Artificial Intelligence vs. Generative AI with precision and clarity
- Tracing AI evolution from 1956 to today's breakthrough moment
- Understanding why generative AI adoption has been unprecedented
- Recognizing the economic impact predicted for AI
Lesson 2: A Closer Look at GenAI
- Understanding the breakthrough technologies that made generative AI possible
- Exploring how large language models work (simplified for non-technical audiences)
- Analyzing why ChatGPT achieved 100 million users faster than any technology in history
- Recognizing patterns vs. creation: How AI analyzes data and GenAI creates content
Lesson 3: GenAI Superpowers and Pitfalls
- Identifying the four core "superpowers" of AI: Reading, Writing, Analyzing, and Thinking
- Understanding how AI amplifies productivity and creativity when paired with human judgment
- Recognizing common AI pitfalls: Hallucinations, Bias, Sycophancy, and Context Blindness
- Using the AI Safety Light framework to decide what level of human involvement needs to be incorporated into different types of tasks
Lesson 4: Get The Most Out of GenAI
- Learning why strong prompts are essential for high-quality AI results
- Applying the CRAFT method to write effective prompts: Context, Role, Ask, Format, Template
- Using iteration techniques to refine AI outputs — revisit, break down, or reframe your prompt
- Recognizing the value of collaboration with AI: treat it as a creative partner, not a replacement
Certification
- Complete course and pass knowledge checks
- Certificate of completion for LinkedIn and resume
Want to See the Full Curriculum?
Download the complete course outline and lesson details
- Detailed breakdown of all 4 lessons
- Learning objectives for each module
- Course format and structure overview
Earn Your AI Essentials Certification
Validate your AI knowledge with an industry-recognized credential that demonstrates your strategic understanding of AI in marketing.
Stand Out in Your Career
LinkedIn Credibility
Showcase your AI expertise with a verifiable credential that recruiters and colleagues recognize.
Alumni Network
Join a community of 1,000+ certified professionals advancing their careers with AI knowledge.
Career Advancement
Demonstrate strategic AI thinking that positions you for leadership roles and consultative opportunities.
Requirements: Complete all 4 lessons and pass the knowledge assessment to earn your certification.
We Leverage the Best Talent to Train the Best Talent
Our content development team combines decades of real-world experience with cutting-edge AI expertise to create the most comprehensive and practical learning experience available.
Content Developed and Validated By
Tom Riordan
AI Consultant & Lead Instructor
Founder of WordPower, specializing in generative AI implementation for businesses.
Dafydd Dent
Former Google Leader & AI Educator
20+ years in tech with 11 years at Google designing learning programs.
Invest in Your AI Future Today
Start building your competitive advantage today.
AI ESSENTIALS
The foundational course that transforms AI anxiety into strategic advantage
Limited time offer - Build your AI foundation today
What's Included:
- ✓ 1 hour of focused elearning and video content
- ✓ Interactive exercises and knowledge checks
- ✓ Certificate of completion
One-time payment • Immediate access
Have questions about the course or need help deciding? Explore our full AI training catalog or contact us directly at [email protected].
Frequently Asked Questions
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Need Help?
Contact our support team at [email protected]
Total: USD $99.00