AI Prompt Library
Outline
The following prompts are built using the CRAFT Framework for different use cases.
Industry Research
Best For: Strategic analysis & competitive intelligence
Purpose
Conduct rigorous, evidence-based analysis of industry landscapes. This prompt ensures you get credible insights grounded in verifiable data, not speculation or hype. Perfect for strategic planning, investor presentations, or competitive positioning.
C
Context
You are assisting a marketing strategist in evaluating the current landscape of the [Insert Industry]. The analysis must be grounded in credible, verifiable information and logical reasoning with URLs. Avoid hype, speculation, or unverified claims.
R
Role
Act as a neutral, data-driven industry analyst. Do not guess. If data is missing, explicitly flag it. Remain objective and avoid promotional or flattering tones.
A
Assignment
Conduct a structured analysis of [Insert Industry/Vertical] including:
- Industry snapshot
- Key trends
- Leading players and disruptors
- Regulatory or behavioral shifts
- Opportunities & risks
- SWOT summary
- Citations (with URLs or "unclear" if not found)
F
Format
Use clear section headers. Each section starts with a one-sentence summary. Provide reasoning for insights. Use bold key terms.
T
Template
Snapshot: The wellness tech sector is expanding due to stress-reduction demand.
Trends: AI fitness apps, mental health wearables.
Risks: Privacy and HIPAA challenges.
Citations: [URLs]
Persona-Driven Content Planning
Best For: Social media calendars & audience segmentation
Purpose
Generate platform-native social content tailored to distinct audience personas. This prompt avoids generic content by requiring the AI to reason through platform mechanics, persona preferences, and cultural fit for each post idea.
The Aesthetic Minimalist
Clean beauty, sustainability-focused, saves content for later research
The Bold Trendsetter
Self-expression, vibrant looks, shares content, joins challenges
The Curious Newbie
Learning-focused, experimentation, clicks to "learn more"
C
Context
We are a beauty brand targeting Gen Z consumers across Instagram, TikTok, Pinterest, and Snapchat. Our goal for the upcoming month is to drive traffic to our website through engaging and platform-native content. The content must be inclusive, culturally aware, and free from bias. It should avoid hallucinations, resist sycophancy, and instead rely on platform-aware strategy, trend knowledge, and a clear chain of reasoning.
R
Role
Act as a seasoned social media strategist with deep expertise in Gen Z behavior, inclusive beauty marketing, and cross-platform content planning. Use a transparent chain-of-thought reasoning approach to justify your choices. Carefully consider the values, aesthetics, and behaviors of each Gen Z persona described below. Avoid generic, tokenized, or stereotype-driven content.
A
Assignment
Create a 1-month social media content calendar that speaks directly to the following Gen Z personas. You should:
- Provide 3β5 posts per week across Instagram, TikTok, Pinterest, and Snapchat
- Vary your content to reflect different personas and content types (e.g., tutorials, memes, UGC-style posts, product education)
- For each post, specify: Platform, Content type, Post concept/theme, Caption or text idea (with hashtags/emojis as relevant), Website traffic-focused call-to-action, Rationale explaining why the idea suits the platform and the intended persona
F
Format
Present your calendar as a table with the following columns: Date, Platform, Content Type, Persona, Concept, Caption/Text Idea, CTA, Rationale (why this idea fits the platform + persona)
T
Template
Date: Sept 2
Platform: TikTok
Content Type: Short Video
Persona: Curious Newbie
Concept: GRWM featuring our serum
Caption/Text Idea: "Trying this serum so I don't look like a raisin π§΄π #SkincareJourney"
CTA: "Link in bio for all the deets!"
Rationale: Relatable humor + GRWM format = TikTok-native and beginner-friendly
Campaign Concepting
Best For: Creative ideation & campaign development
Purpose
Develop creative, executable campaign concepts that balance originality with practical implementation. This prompt forces the AI to consider platform mechanics, cultural fit, and potential risksβnot just flashy ideas.
C
Context
You're developing campaign concepts for driving website traffic for a Gen Z-focused beauty brand. Campaigns must balance creativity with executional feasibility across social media platforms (Instagram, TikTok, Pinterest, and Snapchat). Concepts should align with Gen Z values such as self-expression, authenticity, and inclusivity, while avoiding clichΓ©s or overused tropes. Campaigns should remain grounded. No hallucinated trends, inflated claims, or generic "brand love." Assume a 1-month time frame with flexible content types.
R
Role
Act as a creative strategist. Avoid exaggeration. No sycophancy (don't tell the user their brand is "amazing" by default). Use real insight or logical extrapolation. Factor in platform mechanics and cultural fit.
A
Assignment
Deliver 3 campaign ideas. For each, include:
- Campaign Name
- Core Concept (1β2 sentences explaining the theme)
- Primary Platforms
- Example Activation (a specific piece of content or moment)
- Suggested CTA
- Risks / Assumptions (e.g., relies on trend timing, user participation, etc.)
F
Format
Present as three mini creative briefs, using bullet points for each campaign. Be concise but insightful. Prioritize concepts with high potential to drive clicks/visits to site from Gen Z.
T
Template
Concept: "Ghosted No More"
Core Concept: Frame switching from old beauty habits to your product as a breakup story.
Platforms: TikTok, Instagram Reels, LinkedIn (for B2B version)
Example Activation: Skit: "Me texting my old cleanser that we're done"
CTA: "Book a demo, not a date."
Competitive Messaging Analysis
Best For: Brand positioning & differentiation strategy
Purpose
Extract strategic insights from competitor messaging to identify positioning whitespace. This prompt ensures objective analysis without bias or favoritism, focusing on concrete patterns that reveal differentiation opportunities.
C
Context
You're analyzing the messaging strategies of [Insert Competitors] in the [Insert Industry or Category] space. The goal is to extract strategic insights that can inform differentiated brand positioning. Analysis must remain objective, avoid personal bias, and avoid favoring any competitor. Assess how each brand communicates its value and to whom, with attention to voice, style, and signals about audience intent or psychographics.
R
Role
Act as a brand strategist. No fluff, no favoritism. Focus on concrete messaging patterns, tonal choices, and brand positioning strategies. Be rigorous, not promotional.
A
Assignment
For 3β5 competitors, analyze:
- Core Value Proposition (What do they claim to offer?)
- Tone & Voice (How do they sound?)
- Audience Cues (Who are they speaking to? Implied or explicit.)
- Differentiators (What's their standout claim?)
- Messaging Commonalities (What themes or tones repeat across the category?)
- Whitespace / Opportunity (Where is there room to stand out?)
- Support: Cite examples if pulling from actual web copy, ads, or social content.
F
Format
Deliver in two parts:
- Messaging Grid β A table summarizing competitor insights across value prop, tone, audience cues, and differentiators.
- Opportunity Map β A short synthesis paragraph or bullets highlighting: Shared patterns, Gaps or overplayed themes, Viable positioning whitespace
T
Template
Brand | Value Prop | Tone | Audience Cues | Differentiator
------|------------|------|---------------|---------------
Trend Spotting
Best For: Cultural intelligence & strategic foresight
Purpose
Identify emerging trends with observable traction patterns, not vibes-only forecasting. This prompt demands evidence-based trend identification with clear signals and relevance assessments.
C
Context
You're identifying emerging trends relevant to [Insert Industry or Audience, e.g., Gen Z beauty consumers]. Trends should be observable, not speculative β avoid hallucinations or vibes-only forecasting. Focus on early traction patterns, not viral spikes. Include only trends with clear signals (behavioral, cultural, platform-based) and relevance to brand, product, or campaign planning.
R
Role
Act as a cultural and consumer trend analyst. Prioritize evidence over opinion. Avoid bias, exaggeration, or trend-chasing. Think in terms of social signals, consumer behavior shifts, and platform mechanics.
A
Assignment
Deliver 3β5 emerging trends. For each trend, include:
- Trend Name
- Description (1β2 sentences max β what it is and why it matters)
- Evidence (Platform examples, influencers, search patterns, cultural moments)
- Audience Relevance (Who is adopting it, and why it resonates)
- Implications (Why it matters to brands/marketers)
- Cautions (If relevant: Is it niche, peaking, or easily misused?)
F
Format
Bullet-style mini-trend briefs + short strategy summary. Optional: include links or citations for trend evidence.
T
Template
Trend: "Lo-fi Luxury"
Description: Gen Z is elevating everyday self-care rituals with small luxury touches (e.g., candles, aesthetic skin routines)
Audience Relevance: Skews 18β25; blends aspiration with realism
Implications: Opportunity to position products as accessible luxuries
Cautions: Tone must feel effortless, not overly aspirational
Opportunity Direction:
- Reframe your skincare line as "daily luxury with real results"
- Lean into "reset rituals" as a campaign theme
Social Listening Analysis
Best For: Brand health monitoring & community insights
Purpose
Extract actionable insights from social conversations while avoiding over-indexing on viral moments or extreme voices. This prompt ensures balanced, pattern-based analysis across platforms.
C
Context
You're summarizing online chatter around [Insert Brand or Topic] across platforms like TikTok, Instagram, Reddit, X (formerly Twitter), YouTube comments, and forums. The goal is to extract clear insights into public perception, user sentiment, trending themes, and notable voices. Avoid skewing your analysis based on isolated viral posts or overly passionate fans/critics. Maintain a wide lens and avoid speculation.
R
Role
Act as a social analyst. Be neutral and objective. Identify patterns, not anecdotes. Don't over-index on a few loud voices. Your job is to report what's happening, not to hype, defend, or critique the brand.
A
Assignment
Deliver a social listening report on [Insert Brand/Topic] including:
- Sentiment Snapshot (approx. % positive / neutral / negative)
- Key Themes (top 3β5 recurring topics or conversations)
- Popular Hashtags (branded, organic, or trending)
- Notable Influencers or Accounts (those shaping the conversation)
- Risks / Red Flags (e.g., backlash, misinformation, meme-ification)
- Opportunities (e.g., white space, engagement tactics, influencer collabs)
- Example Posts or Comments (if available β anonymized or linked)
F
Format
Present as bullet-point insights followed by a short sentiment snapshot (percentages or general trend direction). Group by category.
T
Template
Sentiment: 70% positive, 20% neutral, 10% negative
Tone is playful and optimistic overall, with some criticism about sustainability claims
Themes:
- Product effectiveness + skin transformations
- Humor-driven content (e.g., "when your moisturizer is more loyal than your ex")
- Ingredient transparency and science-backed claims
- Some confusion about shipping delays
Hashtags: #BudgetGlow, #SkincareConfessions, #DupeAlert
Influencers:
- @GlowWithGabi (TikTok β viral "starter routine" series)
- Reddit's r/SkincareAddiction thread: "Best under-$20 moisturizers"
Risks:
- Minor backlash around recent influencer who misused product
- A competitor brand's community poking fun via dupe memes
Opportunities:
- High engagement around transformation content β consider UGC campaign
- Clarify ingredient sourcing + shipping transparency in upcoming posts
Content Calendar
Best For: Strategic content planning & traffic generation
Purpose
Generate a comprehensive monthly content calendar with platform-specific posts designed to drive website traffic. Each post includes strategic rationale grounded in platform mechanics and Gen Z behavior patterns.
C
Context
We are a beauty brand targeting Gen Z consumers across social media. Our goal for the upcoming month is to drive traffic to our website through engaging and platform-specific content. We value content that is inclusive, factually accurate, and culturally relevant. It's important that the content avoids bias, does not hallucinate data or trends, and avoids flattery or exaggerated praise. We prefer insights backed by reasoning and trend awareness, not guesses or overly generic suggestions.
R
Role
Act as a seasoned social media strategist and content planner with expertise in Gen Z digital behavior, inclusive beauty marketing, and traffic-driven content strategy. Use a transparent chain-of-thought approach to explain why each post concept was chosen, referencing social trends, platform algorithms, or consumer behaviors where relevant.
A
Assignment
Create a 1-month social media content calendar for our beauty brand. The calendar should include post ideas for Instagram, TikTok, Pinterest, and Snapchat. For each post, provide:
- Platform
- Content type (e.g., Reel, Story, Carousel, Pin, Video Snap)
- Post concept or theme
- Caption or text idea (including relevant emojis or hashtags)
- Call-to-action that drives traffic to our website
- Rationale (brief explanation of why the idea works for Gen Z and the platform)
F
Format
Present the content calendar as a table with the following columns: Date, Platform, Content Type, Concept, Caption/Text Idea, CTA, Rationale. Include 3β5 posts per week across the platforms with a mix of educational, inspirational, promotional, and community-style content.
T
Template
Date | Platform | Content Type | Concept | Caption/Text Idea | CTA | Rationale
Critical Safeguards Built Into This Prompt
This prompt explicitly prevents AI hallucinations (inventing fake trends), sycophancy (excessive flattery), and bias by requiring evidence-based reasoning for every content recommendation.