Digital Measurement Fundamentals

Learn how digital ad performance gets measured.

What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising and the methodologies behind tracking and measuring success.

• 33 minutes of interactive, information-packed content
• Explore modern measurement in the ever-changing data and tracking landscape
• Great for anyone new to Digital Media or transitioning to a Digital role
• Earn a shareable digital certification

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