View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how attention metrics work and how they're applied to media planning and buying.
Live Learning Event (Recorded): Attention Metrics Explained (Minus the BS)
By the end of this course, you will be able to:
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Understand how attention metrics differ from other media quality metrics such as viewability
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Grasp how attention metrics work and how they measure media quality
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Start applying attention metrics to your own media planning and buying
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