Course Certification: Targeting and Data
Credential Earned
This U of Digital course dives into data, and the ways it is used to deliver targeted advertising. The course starts with the basic types of targeting, looking at contextual targeting vs. user-level targeting. Focus then shifts to the primary types of data: 1st party, 2nd party, and 3rd party, and the various ways it is collected and stored, from pixels and cookies to various device identifiers.