Course Certification: The AI Shift: Consumers and Marketing
Credential Earned
This certification-based course from U of Digital examining AI from the consumer's perspective — how it's transforming search, discovery, and the purchase journeys marketers have long relied on. The course explores the AI types most relevant to marketing, the real capabilities and limits of today's tools, and emerging disciplines like Generative Engine Optimization and agentic AI that are reshaping brand visibility and consumer engagement.