TikTok Ban? Google Breakup? Where Will Ad Budgets Go?

The recorded version of this event is available here.

Big changes might be looming for digital media. TikTok faces a possible ban in the United States and Google is fighting off regulators who want to break it up. 😬

In the near future, we could be facing big changes in the platform choices that are available to digital advertisers. This raises big questions!

• In terms of media dollars, just how much money are we talking about?
• How should advertisers and agencies think strategically about re-allocating their ad dollars?
• If a bunch of money goes up for grabs, which platforms are likely to be the biggest winners?

Join us for this Live Learning Event with Brian Wieser, CFA and Olivia Morley from Madison and Wall.

Brian Wieser, CFA
CEO and Principal
Madison and Wall

Olivia Morley
Sr. Analyst
Madison and Wall