Three Seismic Shifts Keeping CMOs Up at Night

Featuring Special Guest Babs Rangaiah

The best way to get a CMO's attention is to help them solve their biggest challenges. But what are these challenges? What is it that keeps CMOs up at night?

This U of Digital Live Learning Event will dig into three seismic shifts facing today's CMOs:

• As linear TV dies, how can brands still reach mass audiences?
• Amid a shifting media mix and fickle consumers, what's the right balance between brand and performance?
• How should CMOs adapt their strategies and their teams to unprecedented technology changes?

Join us for this U of Digital Live Learning Event with industry veteran Babs Rangaiah, who will share his insights both as CMO coach and career marketing executive with brands like Unilever, IBM, and Paramount.