Three Seismic Shifts Keeping CMOs Up at Night
Featuring Special Guest Babs Rangaiah
The best way to get a CMO's attention is to help them solve their biggest challenges. But what are these challenges? What is it that keeps CMOs up at night?
This U of Digital Live Learning Event will dig into three seismic shifts facing today's CMOs:
- As linear TV dies, how can brands still reach mass audiences?
- Amid a shifting media mix and fickle consumers, what's the right balance between brand and performance?
- How should CMOs adapt their strategies and their teams to unprecedented technology changes?
Join us for this U of Digital Live Learning Event with industry veteran Babs Rangaiah, who will share his insights both as CMO coach and career marketing executive with brands like Unilever, IBM, and Paramount.
- Date: Tuesday, November 12, 2024
- Time: 9:30am PST / 12:30pm EST
- Length: 30 mins
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