View the recording from U of Digital's Live Learning Event on 27 August 2024 and download the deck that explains how attention metrics work and how they're applied to media planning and buying.
Live Learning Event (Recorded 27 August 2024): Attention Metrics Explained (Minus the BS)
By the end of this course, you will be able to
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Understand how attention metrics differ from other media quality metrics such as viewability
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Grasp how attention metrics work and how they measure media quality
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Start applying attention metrics to your own media planning and buying
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