Learn how to use the TrueKPI Framework and the Programmatic Transparency Benchmark to reduce the quality risks associated with programmatic advertising.
ANA: Programmatic Supply Quality
By the end of this course, you will be able to:
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Understand how inefficiency and low-quality inventory can hide in programmatic spending
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Learn how the industry can proactively address quality issues and reduce waste
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Use the TrueKPI Framework and Benchmark Report as tools to find a better balance between programmatic spend and quality
Welcome to the U of Digital learning experience!
Understand the quality risks associated with programmatic advertising and how you can mitigate them.
Pass the assessment and earn your certification badge!