The AI Shift: Consumers and Marketing

Understand how AI is transforming consumer behavior, marketing, and the path to purchase.

AI is changing how consumers discover brands, research products, and make buying decisions. Are you ready? In The AI Shift: Consumers and Marketing, you'll explore the AI technologies reshaping advertising and marketing, from generative AI and AI-powered search to Generative Engine Optimization (GEO) and agentic AI. Learn from real-world examples and frameworks developed by senior industry practitioners, build the AI knowledge you need to stay competitive, and earn an industry-recognized U of Digital certification.

• Explore how AI is transforming consumer behavior and the customer journey
• Understand generative AI, AI search, GEO, personalization, and agentic AI
• Learn from real-world marketing examples and expert-developed frameworks
• Earn a shareable digital certification to showcase your AI knowledge

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